Ataraxis Farms
Breaking away from the usual soft-and-floral aesthetic of traditional lavender brands, Ataraxis Farms came to us ready to make a bold move. With plans to introduce a new line of lavender-based products to market, they needed a brand identity that felt fresh, down-to-earth, and unmistakably modern Australian.
We crafted a visual direction that feels approachable and fun, without losing sophistication. The brand features a warm, grounded colour palette, a custom-designed typeface that hits the sweet spot between stylish and friendly, and playful graphic elements that bring personality to every touchpoint. It’s a vibrant identity built for shelf appeal and connection—designed to grow with the business as their product range rolls out.
Scope of Work:
• Full brand identity design (logo, typography, palette)
• Packaging-ready visual system & brand assets
• Custom graphic elements for digital and print
• Visual strategy tailored for consumer product launch
• Creative direction with a distinct Aussie edge
We crafted a visual direction that feels approachable and fun, without losing sophistication. The brand features a warm, grounded colour palette, a custom-designed typeface that hits the sweet spot between stylish and friendly, and playful graphic elements that bring personality to every touchpoint. It’s a vibrant identity built for shelf appeal and connection—designed to grow with the business as their product range rolls out.
Scope of Work:
• Full brand identity design (logo, typography, palette)
• Packaging-ready visual system & brand assets
• Custom graphic elements for digital and print
• Visual strategy tailored for consumer product launch
• Creative direction with a distinct Aussie edge
