Genomics
The Genomics Coalition came to us with an urgent need: build a visual identity and supporting design assets in time for a major awareness campaign and national launch at Parliament House, Canberra. But rather than leaning into the expected clinical or corporate healthcare aesthetic, we took a more human approach—because at the heart of this story are everyday Australians.
We created a bold, consumer-facing brand that speaks directly to the public, with an emphasis on clarity, empathy, and accessibility. From the logo and visual identity to campaign graphics and social media assets, every element was designed to communicate the value of genomic healthcare in a way that feels relatable and empowering.
Scope of Work:
• Full brand identity (logo, colours, typography)
• Graphic design for campaign assets and presentations
• Event and launch collateral for Parliament House
• Social media and awareness campaign visuals
• Strategy-led creative direction
We created a bold, consumer-facing brand that speaks directly to the public, with an emphasis on clarity, empathy, and accessibility. From the logo and visual identity to campaign graphics and social media assets, every element was designed to communicate the value of genomic healthcare in a way that feels relatable and empowering.
Scope of Work:
• Full brand identity (logo, colours, typography)
• Graphic design for campaign assets and presentations
• Event and launch collateral for Parliament House
• Social media and awareness campaign visuals
• Strategy-led creative direction
