We Do Not Choose

We created a design concept, logo and messaging, social media assets and event materials for this public/policy awareness campaign.



The campaign mission:
To raise awareness of the devastating impact of rare genetic diseases on young children, younger adults and their families.
To explain what gene therapy is and how it can help.
To argue clearly why these treatments should be publicly funded in Australia.



The campaign audience:
Top audience: MPs and key decision makers in health funding decisions
Secondary Audience: The general public