Bangalow Wellness Hub

We set out to create a visual identity for Bangalow Wellness Hub, a boutique aesthetic medicine hub in the heart of Bangalow. The new visual identity needs to convey a playful, eccentric, and decadent feel, while still insprising trust and reputability with it’s clientele. Bangalow Wellness Hub aims to attract a vast array of clients, and so it is essential for the branding to feel accessible, but still luxurious and opulent. The venue itself is full of character, colour, vibrancy, and extravagance, so it is important to compliment this while not overpowering the feel of the space. Our branding concept explores art deco themes in combination with the vintage decadence of handmade sign writing. This design begs to be guilded in gold, and is just as chic in it’s simplest form as it is embellished in extravagant ornameltal flourishes. There’s so many fun possibilities with this brand, and even the simplest version is bold, a little playful, and right at home in the warm, federation style of Bangalow.